the ambry—
A workspace for those who seek a balance.
The Ambry is a vibrant coworking and community space in downtown Greeley—a place that supports creators, entrepreneurs, and thinkers who shape the culture of Northern Colorado. While the space itself is full of life, the way it was represented online wasn’t fully reflecting the energy and clarity The Ambry brings to its members.
In 2024, Goodlight Creative served as The Ambry’s preferred design partner, supporting the refinement of their brand presence and digital home so their identity could more clearly reflect the people, values, and creative culture at the heart of the space.
Brand System
Website Design + Development
Print Collateral
The work
Using The Ambry’s existing logo and assets as a foundation, we developed a cohesive visual direction to guide how the brand shows up across touchpoints.
This included a strategic mood board to define tone, color, and overall aesthetic, followed by a suite of branded materials designed for real-world use—brochures, stationery, pricing sheets, newsletter templates, and social media assets.
The goal wasn’t reinvention, but clarity: creating a consistent, flexible system that feels welcoming, thoughtful, and rooted in community.
Website Audit, Design, and Development
Alongside the brand work, we conducted a high-level website audit focused on usability, accessibility, foundational SEO, and alignment with the refreshed visual direction.
With a full redesign, we identified practical improvements to help the site function more effectively as an entry point for prospective members—clearer structure, stronger visual cohesion, and a better reflection of The Ambry’s personality and purpose.
the impactPost-launch, The Ambry experienced a 1,194% increase in website visits year over year, alongside significant gains in unique visitors and pageviews, and a notable reduction in bounce rate—signaling stronger visibility, engagement, and clarity after launch.
+1,194%
Website visits year over year
+1,285%
Unique visitors
−25%
Decreased bounce rate
why it mattersCommunity spaces rely on trust, belonging, and shared values. By strengthening The Ambry’s brand system and digital presence, we helped ensure that the first interaction—whether online or in print—feels aligned with the experience inside the space. Clear design supports connection, and connection is what makes places like The Ambry thrive.