city of greeley—
Trails, traditions, and the places that bring us together
The City of Greeley’s Culture, Parks & Recreation Department (CPRD) serves thousands of residents and visitors each year — from performances at Union Colony Civic Center to public art, parks, recreation programs, museums, trails, and Island Grove events.
The City approached Goodlight Creative to design a series of branded promotional stickers for a municipal department that felt fun, collectible, and rooted in place.
Creative Strategy
Illustration
The challenge
CPRD includes multiple divisions, each with its own audience and programming. So the stickers needed to celebrate each division individually while feeling cohesive as a complete set.
The design direction required:
Recognizable Greeley landmarks
A unified illustration style
Durability for large-scale printing
Broad appeal for families, residents, and visitors
A format appropriate for municipal events and tourism promotions
The goal was to create something that could live beyond a single event — something people would display on water bottles, laptops, coolers, and gear.
The creative strategy
We developed a badge-style illustrated sticker collection inspired by travel collectibles and national park patches. Each division became its own illustrated destination.
the impactThis project demonstrates how custom illustration for cities and municipal departments can increase engagement in a simple, approachable format. Thoughtful design makes even small promotional pieces feel meaningful.