BIG IDEAS BROUGHT TO LIFE
Goodlight Creative is your marketing team’s senior creative partner. We own strategy through execution, bringing together the right experts to get ambitious creative work done.
Winning work together.
Awards are nice and all, and we’ve won a few from the likes of the American Advertising Federation (AAF) and the Business Marketing Association (BMA) so you can trust you’re getting work that has been vetted.
But more than awards, we focus on results—for you. What we do for you is more important than awards we get for us.
1,200%
increase in website visits year-over-year
The Ambry
5,500+
visitors booked in a single summer
Little Adventures
1,200%
social media engagement on a brand new account
Restaurant Week
Brand Strategy
This is where every good thing starts. Building your brand means clarifying the essence of who you are so you can make a clear, lasting impression on your audience.
how we make it happenDiscovery - Research brand values, mission, audience, and competition.
Strategic Planning - Align brand strategy with business objectives and market positioning.
Identity Design - Create logos, colors, and typography that reflect your brand.
Brand Guidelines - Ensure consistent brand application across all touchpoints.
Implementation - Support brand strategy across channels and platforms.
*Brand strategy projects may vary depending on the specific needs and goals of your business.
Brand Stewardship & Evolution
Once your brand is launched, we link arms with you to nurture it and find new avenues for growth. We love long-term relationships where our deep familiarity with your brand and our ongoing analysis of its impact enable us to provide highly strategic, highly creative guidance as your brand evolves, keeping it relevant and resilient.
how we make it happenWebsite Alignment - Refine your website’s structure, messaging, and SEO to align with your branding and optimize reach.
Social Media Presence - Manage your community through consistent posting, active engagement, and analytics reporting.
Growth Strategy - Identify new audience channels and make recommendations to increase brand awareness and buy-in.
Campaign Evolution - Develop seasonal or mission-driven campaigns that keep your audience engaged year-round.
Partnership & Sales Enablement - Create high-impact materials like proposals, one-pagers, and presentations to support revenue or funding growth.
Actionable Analytics - Provide ongoing analysis to refine your messaging, improve performance, and support sustainable growth.
Campaigns & Creative Direction
A good campaign looks pretty. A great one starts a conversation. Whether you’re launching a new initiative or breathing life into an existing one, we craft end-to-end creative campaigns rooted in your mission and designed to move people.
how we make it happenTheme - Develop a big idea and a cohesive visual vibe that tells your story.
Community Engagement - Use research and workshops to develop a message that resonates with real people.
Structure - Create a roadmap so your message is consistent across every touchpoint.
Multichannel Execution - Implement a cohesive system for email, social, print, and digital platforms.
Environmental Graphics - Bring the campaign to life in the physical world through signage and billboards.
*Campaign projects may vary depending on the specific scale and goals of your initiative.
Website Strategy & Design
Your website can build credibility and generate leads, or it can be a dead end. We help clients create memorable websites that look amazing and work like a charm.
how we make it happenStrategy - Establish goals, business objectives, and begin market research
Planning - Develop a clear roadmap for your brand's structure, content, and user flow.
Design - Create visual layouts with color and imagery to resonate with your audience.
Development - Code and build functional web pages.
Testing & Launch - Ensure seamless functionality across devices and browsers.
*Website projects may vary depending on the specific project.
How we work together
We're built like an agency, but we’re nimble like a freelancer. Every project is unique because your goals are unique, so every project starts with a conversation. You’ll always know who you’re working with and how to reach us.
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We work with marketing teams, growing businesses, nonprofits, community organizations, and established brands that need strong creative thinking and the capacity to bring it to life. Some clients come to us for a specific project, like a brand, website, campaign, or annual report. Others bring us in as an ongoing creative partner to support their internal marketing team.
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Goodlight is built to be flexible. Instead of fitting every project into the same agency structure, we build the right team around the work. You get senior-level strategy and creative direction with specialists brought in when the project calls for them. That keeps the team focused, collaborative, and close to the work from strategy through execution.
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Yes. We can plug into an existing marketing team when you need additional creative capacity, specialized expertise, or a partner who can take an idea from strategy through execution. We can lead a project, own a creative workstream, or work alongside your internal team on an ongoing basis.
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Yes. Strategy and execution are strongest when they stay connected. Goodlight can help define the idea, audience, positioning, messaging, and creative direction, then carry that thinking through brand design, websites, UX, campaigns, digital experiences, print, and other creative deliverables.
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Goodlight Creative is led by Creative Director Erica and supported by a trusted network of strategists, writers, developers, marketers, photographers, and other specialists. We build teams based on what each project actually needs, so clients get the right expertise without paying for unnecessary agency overhead.
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It depends on what we're solving. Most projects start by getting clear on your goals, audience, challenges, and what success looks like. From there, we develop the strategy and creative direction, then move into design and execution. We can take on a defined project or stay involved as an ongoing creative partner as your needs evolve.
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Most Goodlight projects start at $15,000 and scale based on scope, complexity, timeline, and the team involved. For smaller projects, consulting, or additional creative support, our hourly rate is $150. Once we understand what you need, we'll recommend the right approach and provide a clear scope and investment before the work begins.
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Absolutely. We regularly collaborate with internal marketing teams, developers, writers, photographers, marketing strategists, agencies, and other creative partners. We can lead the creative work or step into a specific role within a larger team. The goal is to make the work stronger and easier to execute, regardless of who else is at the table.
Exceptional design that commands attention.
Brand Strategy & Design
Event & Campaign Development
Website Planning & Design
Content Strategy & Copywriting
UX Research & Design
Demand Gen & Content Marketing
“Goodlight has helped our business more than we could've imagined.”
— Teresa S.
“I am happy to say that Goodlight exceeded my expectations.”
—Reagan B.
“All your hard work and attention to detail will provide our customers with an awesome experience for years to come.”
—Jim L.
“Goodlight is professional, has a keen eye for design, and is always timely!”
—Sara S.
